Home Services Case Study: 180 Leads at $14.25 CPL
“180 Homecare Leads in Just 14 Days! We just launched a new campaign for a homecare agency and here’s what we achieved:”
- Leads: 180
- Cost per lead: $14.25
- Ad spend: $2,665.70
The full breakdown
- $2,665.70 Ad Spend
- 180 Leads
- $14.25 Cost Per Lead
No fluff. Just data-backed results.
No recycled “lead forms.”
These are real families looking for help — now.
Strategy + Execution = Results
We handled everything from the ad copy to backend automations.
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Result summary
This home services campaign produced 180 leads at $14.25 CPL. Reported figures: leads 180, cost per lead $14.25, ad spend $2,665.70. It ran on paid ads, funnel and follow-up, and the original breakdown was published in July 2025.
How this home services system is built
- Qualifying quote funnel
Homeownership, property details, budget range and timeline are captured before contact details.
- Offer-led local ads
Savings, financing and limited-availability offers targeted to the service area.
- 60-second follow-up
SMS and a call immediately, with appointment booking and reminders before the site visit.
- Closed-job tracking
Appointments and signed jobs are reported back to Meta to improve lead quality over time.
Guides behind this result
- Roofing Lead Generation Funnel: The Cost-Per-Lead PlaybookHow to build a roofing lead generation funnel: quote estimator page, Meta and Google ad angles, 60-second follow-up and real cost-per-lead benchmarks.
- How to Reduce Sales Call No-Show Rates to Under 12%Cut sales call no-shows from 38% to under 12%: booking page fixes, a 7-touch reminder sequence, pre-call video, confirmation gate and no-show reactivation.
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