Home Services Case Study: 337 Appointments Booked
“337 Kitchen Remodelling appointments in 19 days... all from ice-cold traffic. All thanks to a dialed-in offer, a clean conversion path, and the right ad angles.”
- Appointments: 337
- Ad spend: $1,621
The full breakdown
Right now?
Ad angles are everything.
Most people keep recycling the same generic “Free Estimate” ads... and then complain leads are expensive.
Not us.
With this NewYork-based client, we mapped out multiple angles, tested them fast, and let the data choose the winners.
That’s why we pulled $4.81 appointments in a niche where people pay $30–$40 and think it’s “normal.”
My clients who win?
They don’t just take ideas...
They execute them the next day.
And that’s exactly why we hit:
$1,621 spent → 337 appointments → 2.09% CTR → 19 days.
I’m dropping something massive soon to help every home-service business owner fix their ad angles and funnels once and for all.
Stay tuned.
Result summary
This home services campaign produced 337 appointments booked. Reported figures: appointments 337, ad spend $1,621. It ran on paid ads, funnel and follow-up, and the original breakdown was published in November 2025.
How this home services system is built
- Qualifying quote funnel
Homeownership, property details, budget range and timeline are captured before contact details.
- Offer-led local ads
Savings, financing and limited-availability offers targeted to the service area.
- 60-second follow-up
SMS and a call immediately, with appointment booking and reminders before the site visit.
- Closed-job tracking
Appointments and signed jobs are reported back to Meta to improve lead quality over time.
Guides behind this result
- Roofing Lead Generation Funnel: The Cost-Per-Lead PlaybookHow to build a roofing lead generation funnel: quote estimator page, Meta and Google ad angles, 60-second follow-up and real cost-per-lead benchmarks.
- How to Reduce Sales Call No-Show Rates to Under 12%Cut sales call no-shows from 38% to under 12%: booking page fixes, a 7-touch reminder sequence, pre-call video, confirmation gate and no-show reactivation.
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