Solar Case Study: 300 Leads at $14.71 CPL
“Solar businesses are getting robbed. $80, $90, $100 CPMs and still getting garbage leads. We said enough.”
- Leads: 300
- Cost per lead: $14.71
The full breakdown
10 days ago we onboarded a Texas-based solar client.
Here's where he stands today
- 300 OTP verified leads
- $14.71 cost per lead
- $50 CPM — half of what the market is paying
Not scraped. Not bought. Meta verified. Qualified people ready to talk.
This is what happens when you stop guessing and start running ads the right way.
If you're in solar and your CPMs are bleeding you dry —your targeting is broken. Your creative is broken. Or both.
The money is there. The leads are there.
You're just not reaching them the right way.
Let's fix it.
Result summary
This solar campaign produced 300 leads at $14.71 CPL. Reported figures: leads 300, cost per lead $14.71. It ran on paid ads, funnel and follow-up, and the original breakdown was published in April 2026.
How this home services system is built
- Qualifying quote funnel
Homeownership, property details, budget range and timeline are captured before contact details.
- Offer-led local ads
Savings, financing and limited-availability offers targeted to the service area.
- 60-second follow-up
SMS and a call immediately, with appointment booking and reminders before the site visit.
- Closed-job tracking
Appointments and signed jobs are reported back to Meta to improve lead quality over time.
Guides behind this result
- Roofing Lead Generation Funnel: The Cost-Per-Lead PlaybookHow to build a roofing lead generation funnel: quote estimator page, Meta and Google ad angles, 60-second follow-up and real cost-per-lead benchmarks.
- How to Reduce Sales Call No-Show Rates to Under 12%Cut sales call no-shows from 38% to under 12%: booking page fixes, a 7-touch reminder sequence, pre-call video, confirmation gate and no-show reactivation.
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