Home Services Case Study: 49 Leads at $13.03 CPL
“Why Most Flooring Companies Bleed Money on Fake Leads... (And How We Fixed It)”
- Leads: 49
- Cost per lead: $13.03
- Ad spend: $638
The full breakdown
The harsh truth? Most flooring businesses are throwing money down the drain on “leads” that never pick up the phone.
- Wasting thousands on ads that attract tire-kickers
- Getting bombarded with fake inquiries that lead nowhere
- Chasing leads who “just wanted a quote” but never intended to buy
Sound familiar? You’re not alone.
Today, we spent $638 and generated 49 highly qualified leads for a flooring installation business at just $13.03 per lead.
And every single one was ready to talk and book an appointment.
Result summary
This home services campaign produced 49 leads at $13.03 CPL. Reported figures: leads 49, cost per lead $13.03, ad spend $638. It ran on paid ads, funnel and follow-up, and the original breakdown was published in March 2025.
How this home services system is built
- Qualifying quote funnel
Homeownership, property details, budget range and timeline are captured before contact details.
- Offer-led local ads
Savings, financing and limited-availability offers targeted to the service area.
- 60-second follow-up
SMS and a call immediately, with appointment booking and reminders before the site visit.
- Closed-job tracking
Appointments and signed jobs are reported back to Meta to improve lead quality over time.
Guides behind this result
- Roofing Lead Generation Funnel: The Cost-Per-Lead PlaybookHow to build a roofing lead generation funnel: quote estimator page, Meta and Google ad angles, 60-second follow-up and real cost-per-lead benchmarks.
- How to Reduce Sales Call No-Show Rates to Under 12%Cut sales call no-shows from 38% to under 12%: booking page fixes, a 7-touch reminder sequence, pre-call video, confirmation gate and no-show reactivation.
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