Home Services Case Study: 1,811 Leads
“Anyone can show a good month.”
- Leads: 1,811
The full breakdown
Very few show twelve.
- This is what we’ve been running for
- US-based home service businesses.
- 1,811 verified website leads.
- $8,882 total ad spend.
- $4.90 average CPL.
- Same system.
- Month after month.
- If you’ve been watching us,
- you already know what this means.
- That's all,
- Gaurav Kapoor
Result summary
This home services campaign produced 1,811 leads. Reported figures: leads 1,811. It ran on paid ads, funnel and follow-up, and the original breakdown was published in January 2026.
How this home services system is built
- Qualifying quote funnel
Homeownership, property details, budget range and timeline are captured before contact details.
- Offer-led local ads
Savings, financing and limited-availability offers targeted to the service area.
- 60-second follow-up
SMS and a call immediately, with appointment booking and reminders before the site visit.
- Closed-job tracking
Appointments and signed jobs are reported back to Meta to improve lead quality over time.
Guides behind this result
- Roofing Lead Generation Funnel: The Cost-Per-Lead PlaybookHow to build a roofing lead generation funnel: quote estimator page, Meta and Google ad angles, 60-second follow-up and real cost-per-lead benchmarks.
- How to Reduce Sales Call No-Show Rates to Under 12%Cut sales call no-shows from 38% to under 12%: booking page fixes, a 7-touch reminder sequence, pre-call video, confirmation gate and no-show reactivation.
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