Solar Case Study: 232 Leads
“In just the last 15 days, we generated 232 qualified leads for our solar client — spending only $6K.”
- Leads: 232
The full breakdown
- And no, these weren’t just random clicks or cold inquiries...
- These were homeowners actively looking to switch to solar — real people, real intent.
This is what happens when laser-focused targeting meets a compelling offer.
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- Let’s talk. Your next 200+ leads could be just a strategy away.
Result summary
This solar campaign produced 232 leads. Reported figures: leads 232. It ran on paid ads, funnel and follow-up, and the original breakdown was published in June 2025.
How this home services system is built
- Qualifying quote funnel
Homeownership, property details, budget range and timeline are captured before contact details.
- Offer-led local ads
Savings, financing and limited-availability offers targeted to the service area.
- 60-second follow-up
SMS and a call immediately, with appointment booking and reminders before the site visit.
- Closed-job tracking
Appointments and signed jobs are reported back to Meta to improve lead quality over time.
Guides behind this result
- Roofing Lead Generation Funnel: The Cost-Per-Lead PlaybookHow to build a roofing lead generation funnel: quote estimator page, Meta and Google ad angles, 60-second follow-up and real cost-per-lead benchmarks.
- How to Reduce Sales Call No-Show Rates to Under 12%Cut sales call no-shows from 38% to under 12%: booking page fixes, a 7-touch reminder sequence, pre-call video, confirmation gate and no-show reactivation.
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Talk with us →We're a small team of strategists, builders and automation nerds, blending funnels, follow-up and AI calling so your leads turn into booked calls, not cold contacts.