Home Services Case Study: $5.10 Cost per Lead
“Let’s be honest...You’ve probably worked with dozens of agencies before and by the end of it, they just screwed you up and burned through your cash, leaving you”
- Cost per lead: $5.10
The full breakdown
You kept investing in ads hoping to get “leads,” but all you got were junk inquiries that never picked up the phone or even remembered filling out a form.
If that sounds like your story and you’re in the home service game (garage doors, kitchen remodeling, roofing, HVAC, etc.) then this video is a must-watch.
Because right here, we’re not talking theories...
We’re literally showing real results we achieved for a Garage Door & Kitchen Remodeling client in New York
- → 361 Pre-Qualified Inquiries
- → $1,840 total spend
- → $5.10 cost per lead
And if you’re wondering how we pulled this off, it’s not by luck, it’s by using specific ad angles, funnel structures, and audience segmentation that consistently bring down CPL while increasing call volume.
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Result summary
This home services campaign produced $5.10 cost per lead. Reported figures: cost per lead $5.10. It ran on paid ads, funnel and follow-up, and the original breakdown was published in November 2025.
How this home services system is built
- Qualifying quote funnel
Homeownership, property details, budget range and timeline are captured before contact details.
- Offer-led local ads
Savings, financing and limited-availability offers targeted to the service area.
- 60-second follow-up
SMS and a call immediately, with appointment booking and reminders before the site visit.
- Closed-job tracking
Appointments and signed jobs are reported back to Meta to improve lead quality over time.
Guides behind this result
- Roofing Lead Generation Funnel: The Cost-Per-Lead PlaybookHow to build a roofing lead generation funnel: quote estimator page, Meta and Google ad angles, 60-second follow-up and real cost-per-lead benchmarks.
- How to Reduce Sales Call No-Show Rates to Under 12%Cut sales call no-shows from 38% to under 12%: booking page fixes, a 7-touch reminder sequence, pre-call video, confirmation gate and no-show reactivation.
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