Free template
Sales funnel copy template for every page
This sales funnel copy template gives you fill-in copy for the four pages most lead funnels need: the landing page, a quiz or application, the booking page and the thank-you page. It includes three headline formulas, a proof bar, an objection FAQ and the consent line every phone-number form should carry.
What copy does a sales funnel need?
A lead funnel needs a landing page headline that names the outcome, a subheadline explaining the next step, a button that says what the visitor gets, proof, a short how-it-works section and an objection FAQ. Then a quiz or application, a booking page that sells the call, and a thank-you page that confirms it.
How to use this template
- Write the offer in one sentence before touching the headline. If you cannot, the page will not fix it.
- Draft three headlines with the formulas and pick the one with the most specific result.
- Collect proof with names and numbers, then fill the proof bar and testimonials.
- Write the quiz questions from easy to hard, using our lead qualification questions.
- Build and test on a phone first. Most paid traffic is mobile.
If you are giving away a guide or checklist, the lead magnet entry explains how to frame it.
Customizing it by industry
- Roofing, HVAC and solar: turn the quiz into a short estimator (property type, issue, ZIP code). See roofing funnels.
- Personal injury: lead with eligibility ("See if your accident qualifies") and keep the form short and private.
- Mortgage and insurance: use a rate or savings check and verify phone numbers with a one-time code.
- Coaching and B2B: use an application with revenue and team-size questions, and add a VSL above the form.
- eCommerce: swap the booking page for checkout with an order bump and one-click upsell.
Copy mistakes we fix most often
- Clever headlines. Clear beats clever. Name the buyer and the result.
- "Submit" buttons. Say what they get: "Get My Estimate".
- Asking for a phone number first. Micro-commitments come before contact details.
- Missing consent language. Without it you cannot legally follow up by text, which is where speed-to-lead wins most bookings.
- Dead thank-you pages. Use it to confirm the call and show a pre-call video.
Measure the result with the funnel conversion calculator, or have our sales funnel agency write and build it for you.
The template
SALES FUNNEL COPY TEMPLATE
Funnels That Print | funnelsthatprint.com/templates/funnel-copy-template
Covers: opt-in or landing page, application or quiz page, booking page, thank-you page.
Replace everything in {braces}. Keep sentences short. One idea per line on mobile.
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PAGE 1. LANDING PAGE
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PRE-HEADLINE (call out the audience)
For {audience} who {qualifier, e.g. already do $30K a month / own a home in {city}}
HEADLINE (the outcome + time frame or mechanism)
Option A: How {audience} {get result} in {time frame} without {pain}
Option B: Get {specific result} with our {named method}, or {risk reversal}
Option C: {Number} {audience} {got result} last {period}. Here is how.
SUBHEADLINE (who it is for, what happens next)
{One sentence explaining the method}. Answer {3} quick questions to see {what they get, e.g. your estimate / if you qualify / your custom plan}.
PRIMARY BUTTON
{Action verb} + {what they get}: "Check My Eligibility", "Get My Free Estimate", "See If I Qualify"
Under button: Takes {30 seconds}. No {thing they fear, e.g. sales pressure, credit check}.
PROOF BAR
{Number} {customers/projects/clients} | {rating} average rating | {years} years
PROBLEM SECTION
Heading: Sound familiar?
- {Pain point 1 in their words}
- {Pain point 2}
- {Pain point 3}
Line: It is not you. It is {the old approach}.
HOW IT WORKS
Step 1: {Action}. {One line on what happens}.
Step 2: {Action}. {One line}.
Step 3: {Result}. {One line}.
BENEFITS (outcomes, not features)
- {Feature} so you can {outcome}
- {Feature} so you can {outcome}
- {Feature} so you can {outcome}
TESTIMONIALS (name, location or business, specific result)
"{Quote with a specific number or change}." - {Name}, {business or city}
OBJECTION FAQ
Q: How much does it cost? A: {Honest range or how pricing is decided}.
Q: How long does it take? A: {Real time frame}.
Q: What if {main fear}? A: {Direct answer}.
FINAL CALL TO ACTION
Heading: Ready to {result}?
Button: {same as primary}
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PAGE 2. QUIZ OR APPLICATION
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Intro line: Answer {number} quick questions so we can {benefit to them}.
Question 1 (easy, no personal data): What best describes you? {option A} / {option B} / {option C}
Question 2: What is your biggest challenge right now? {options}
Question 3: How soon do you want to {result}? Right away / Within 3 months / Just researching
Question 4 (qualifier): {budget, revenue, property type, injury date, etc.} {options}
Contact step heading: Where should we send your {result/estimate/plan}?
Fields: First name, Email, Mobile phone
Consent line: By submitting, you agree to receive calls and texts from {Company} about your request, including automated and AI-assisted messages. Consent is not a condition of purchase. Msg and data rates may apply. Reply STOP to opt out.
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PAGE 3. BOOKING PAGE
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Headline: Great news, {first_name}. You qualify for a {call name}.
Subheadline: Pick a time below. The call takes {length} minutes and you will leave with {specific takeaway}.
Bullets under calendar:
- We will review {their situation}.
- You will see {deliverable}.
- No obligation. If it is not a fit, we will tell you.
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PAGE 4. THANK-YOU PAGE
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Headline: You are booked for {day} at {time}.
Step 1: Add it to your calendar. {button}
Step 2: Watch this {length}-minute video so the call is useful. {video}
Step 3: Reply to the text we just sent with "YES" to confirm.
Line: Need to reschedule? Use the link in your confirmation email.
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FINAL CHECK
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[ ] Headline names a result a buyer would pay for.
[ ] The button says what they get, not "Submit".
[ ] Every testimonial includes a specific detail.
[ ] Consent and opt-out language is on every form that collects a phone number.
[ ] Page reads cleanly on a phone with no zooming.
