Templates

Free sales funnel templates you can use today

These free sales funnel templates are the working documents behind our client builds: the scripts, page copy, follow-up messages and tracking sheet we start every project from. Each one is plain text, downloads in one click, needs no email address, and uses {placeholders} so you can fill it in for your own offer in under an hour.
Quick answer

Which sales funnel templates do I need first?

Start with the funnel copy template for the page and the SMS follow-up templates for the first minutes after opt-in, because speed decides most bookings. Add the no-show reminder sequence once calls are booking, then the KPI dashboard so you can see which stage to fix next.

The eight templates

TemplateUse it for
VSL script templateAn 8 to 15 minute sales video for a high-ticket offer
Sales funnel copy templateLanding, quiz, booking and thank-you page copy
SMS follow-up templatesTen texts from instant response to reactivation
Email nurture sequenceSeven emails over 14 days for leads who did not book
AI voice agent scriptPrompt, call flow and objection handling for an AI caller
No-show reminder sequenceSMS, email and voice reminders plus no-show recovery
Lead qualification questionsScored questions by industry for forms, quizzes and calls
Funnel KPI dashboardA weekly spreadsheet with formulas and targets

How to use the templates together

The templates follow a lead from first click to closed deal. The copy and VSL templates get the opt-in. The SMS, email and AI voice templates handle the first minutes and days, which is where most funnels leak: across 60+ speed-to-lead deployments, contacting leads inside a minute lifted lead-to-booking 2.4x on the same ads. The reminder sequence protects booked calls, and the qualification questions keep closers on buyers. The KPI dashboard ties it together so you can see where the next fix belongs.

Pair the dashboard with our free funnel calculators to put a dollar value on each gap, and see the sales funnel glossary entry for the stage names we use.

Templates or a done-for-you build?

Templates save writing time; they do not wire up the automation. Someone still has to build the pages, connect the CRM, set the triggers and test every path. If you would rather have that done, our services cover the full build, from $999 for design only to $1,999 for the complete suite with CRM, automation, an AI booking agent and tracking, live in 5 to 10 business days.

Results built on these templates

See 275+ results ↗

Templates

Frequently asked questions.

Are these sales funnel templates really free?

Yes. Every template downloads as a plain-text file with no sign-up or email gate. Copy it into your funnel builder, CRM, Google Docs or voice platform and edit freely. They are the same starting documents we use on client builds, adjusted to remove anything specific to one client.

Which platforms do the templates work with?

All of them. The files are plain text, so they paste into GoHighLevel, ClickFunnels, HubSpot, Klaviyo, Google Sheets, or any AI voice platform. Placeholders in braces, like {first_name}, map to the merge fields your software uses. Swap the brace syntax for your platform's version before sending.

Do I need to customize them?

Yes. The structure is proven, but the words must match your buyer, offer and industry. Replace every placeholder, rewrite examples in your customers' language, and add real proof. Each template page includes notes on how to adapt it for local services, legal, finance, coaching and eCommerce.

Are the SMS and voice templates compliant?

They include consent language, opt-out instructions such as Reply STOP, and AI disclosure lines, which are good practice. Compliance also depends on how you collected consent, when you send and where your leads live. Rules vary by state and country, so review your setup with counsel before launch.

Can you set the templates up for me?

Yes. Our full suite build includes the funnel pages, follow-up sequences, reminders, an AI voice booking agent and tracking, customized to your offer and connected to your CRM. Most builds go live in 5 to 10 business days. Book a strategy call to see which pieces you need.

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We're a small team of strategists, builders and automation nerds, blending funnels, follow-up and AI calling so your leads turn into booked calls, not cold contacts.