SALES FUNNEL COPY TEMPLATE
Funnels That Print | funnelsthatprint.com/templates/funnel-copy-template

Covers: opt-in or landing page, application or quiz page, booking page, thank-you page.
Replace everything in {braces}. Keep sentences short. One idea per line on mobile.

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PAGE 1. LANDING PAGE
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PRE-HEADLINE (call out the audience)
For {audience} who {qualifier, e.g. already do $30K a month / own a home in {city}}

HEADLINE (the outcome + time frame or mechanism)
Option A: How {audience} {get result} in {time frame} without {pain}
Option B: Get {specific result} with our {named method}, or {risk reversal}
Option C: {Number} {audience} {got result} last {period}. Here is how.

SUBHEADLINE (who it is for, what happens next)
{One sentence explaining the method}. Answer {3} quick questions to see {what they get, e.g. your estimate / if you qualify / your custom plan}.

PRIMARY BUTTON
{Action verb} + {what they get}: "Check My Eligibility", "Get My Free Estimate", "See If I Qualify"
Under button: Takes {30 seconds}. No {thing they fear, e.g. sales pressure, credit check}.

PROOF BAR
{Number} {customers/projects/clients} | {rating} average rating | {years} years

PROBLEM SECTION
Heading: Sound familiar?
 - {Pain point 1 in their words}
 - {Pain point 2}
 - {Pain point 3}
Line: It is not you. It is {the old approach}.

HOW IT WORKS
Step 1: {Action}. {One line on what happens}.
Step 2: {Action}. {One line}.
Step 3: {Result}. {One line}.

BENEFITS (outcomes, not features)
 - {Feature} so you can {outcome}
 - {Feature} so you can {outcome}
 - {Feature} so you can {outcome}

TESTIMONIALS (name, location or business, specific result)
"{Quote with a specific number or change}." - {Name}, {business or city}

OBJECTION FAQ
Q: How much does it cost?  A: {Honest range or how pricing is decided}.
Q: How long does it take?  A: {Real time frame}.
Q: What if {main fear}?    A: {Direct answer}.

FINAL CALL TO ACTION
Heading: Ready to {result}?
Button: {same as primary}

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PAGE 2. QUIZ OR APPLICATION
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Intro line: Answer {number} quick questions so we can {benefit to them}.

Question 1 (easy, no personal data): What best describes you? {option A} / {option B} / {option C}
Question 2: What is your biggest challenge right now? {options}
Question 3: How soon do you want to {result}? Right away / Within 3 months / Just researching
Question 4 (qualifier): {budget, revenue, property type, injury date, etc.} {options}
Contact step heading: Where should we send your {result/estimate/plan}?
Fields: First name, Email, Mobile phone
Consent line: By submitting, you agree to receive calls and texts from {Company} about your request, including automated and AI-assisted messages. Consent is not a condition of purchase. Msg and data rates may apply. Reply STOP to opt out.

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PAGE 3. BOOKING PAGE
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Headline: Great news, {first_name}. You qualify for a {call name}.
Subheadline: Pick a time below. The call takes {length} minutes and you will leave with {specific takeaway}.
Bullets under calendar:
 - We will review {their situation}.
 - You will see {deliverable}.
 - No obligation. If it is not a fit, we will tell you.

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PAGE 4. THANK-YOU PAGE
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Headline: You are booked for {day} at {time}.
Step 1: Add it to your calendar. {button}
Step 2: Watch this {length}-minute video so the call is useful. {video}
Step 3: Reply to the text we just sent with "YES" to confirm.
Line: Need to reschedule? Use the link in your confirmation email.

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FINAL CHECK
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[ ] Headline names a result a buyer would pay for.
[ ] The button says what they get, not "Submit".
[ ] Every testimonial includes a specific detail.
[ ] Consent and opt-out language is on every form that collects a phone number.
[ ] Page reads cleanly on a phone with no zooming.