A quiz funnel agency for interactive, qualifying funnels
What is a quiz funnel?
A quiz funnel is a lead funnel that asks four to six questions, one per screen, before collecting contact details. Each small answer builds commitment, so more visitors finish, and the answers qualify and segment the lead. Qualified leads go to a booking calendar or offer; others go to a lower-priced path or nurture.
Why quizzes beat forms on cold traffic
Across 275+ split-tested funnels, four-to-six step quiz front ends completed at 64.8% against an 18% view-through rate for VSL-first pages, and cut cost per lead by 34%. The reason is psychology: small, easy answers first, contact details last. Full data in VSL vs quiz funnel.
Types we build
| Type | Typical questions | Used by |
|---|---|---|
| Quote estimator | Property type, issue, timeline, address | Roofing, HVAC, solar |
| Eligibility check | Loan type, value, credit band, timeline | Mortgage, insurance |
| Case qualifier | Accident date, injury, fault, representation | Personal injury |
| Treatment matcher | Concern, area, timing | Med spas, dentists |
| Business diagnostic | Revenue, bottleneck, budget, timeline | Coaches, consultants |
How to write quiz questions that convert
- Lead with curiosity, not qualification. The first question should be easy and interesting.
- One question per screen with a visible progress bar.
- Budget and timeline third or fourth, once momentum exists.
- Use the answers in the results page and follow-up copy.
Our lead qualification questions template lists questions by industry.
Routing and follow-up
The answers decide what happens next: qualified leads see a short bridge video and the calendar, unqualified leads get a lower-cost offer or a resource, and every lead gets speed-to-lead follow-up. Pair a quiz with a VSL for high-ticket offers. Check the economics in the cost per lead calculator.
