Coaching Case Study: 398 Leads at $5.50 CPL
“ZERO DATA. 3 DAYS. 398 LEADS.”
- Leads: 398
- Cost per lead: $5.50
- Ad spend: $2,190.72
The full breakdown
For an online coaching event, we went from ground zero on the 15th to:
- $2,190.72 spent
- 398 website leads
- $5.50 per lead
We launched on the 16th — and the response was immediate.
- 16th → Massive response
- 17th → Kept scaling
- 18th → Same momentum
- No historical campaign data.
- No warm audience.
- No months of testing.
We launched, read the data, found what was working, and scaled it.
Result summary
This coaching & consulting campaign produced 398 leads at $5.50 CPL. Reported figures: leads 398, cost per lead $5.50, ad spend $2,190.72. It ran on paid ads, funnel and follow-up, and the original breakdown was published in September 2026.
How this coaching system is built
- Diagnostic or VSL front end
A short diagnostic quiz or a focused VSL qualifies the prospect before the calendar.
- Application and booking
Budget, timeline and situation questions route qualified prospects to the closer's calendar.
- Show-up sequence
A multi-channel reminder sequence and pre-call video protect attendance.
- Revenue attribution
Booked, attended and closed calls are sent back to Meta through the Conversions API.
Guides behind this result
- High-Ticket VSL vs Quiz Funnel: Which Converts Better?VSL or quiz funnel for your high-ticket offer? Conversion data from 275+ split-tested funnels, the psychology behind each, and the hybrid stack that wins.
- How to Reduce Sales Call No-Show Rates to Under 12%Cut sales call no-shows from 38% to under 12%: booking page fixes, a 7-touch reminder sequence, pre-call video, confirmation gate and no-show reactivation.
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