Coaching Case Study: $13.81 Cost per Lead
“Tired of spending thousands on ads... and still struggling to land high-ticket clients? You’re generating leads but they don’t show up.”
- Cost per lead: $13.81
- Ad spend: $2,597
The full breakdown
Or worse... they show up and say “Let me think about it.
We get it. Most agency owners are stuck in this exact loop testing creatives, burning cash, and still getting ghosted.
But here’s what happened when we implemented our proven system for one of our clients:
4-Day Breakdown
Ad Spend: $2,597
CPL: $13.81
Appointments Generated: 188
Show-Ups: 72% → 135 showed
Closings: 31% → 42 deals
Avg Deal: $1.8K/month
Total Revenue: $75,600/month
4 closers @ 25% Commission = $18,900 commission
Net Revenue: $56,700/month with just 4 days of ads
And guess what?
Our retargeting funnel is still converting using angles rooted in buyer psychology and core differentiators that hit hard in the high-ticket space.
This isn’t about luck or “one magic ad.”
It’s about building a repeatable system that attracts, qualifies, and converts on autopilot.
Want us to build this for you?
Result summary
This coaching & consulting campaign produced $13.81 cost per lead. Reported figures: cost per lead $13.81, ad spend $2,597. It ran on paid ads, funnel and follow-up, and the original breakdown was published in July 2025.
How this coaching system is built
- Diagnostic or VSL front end
A short diagnostic quiz or a focused VSL qualifies the prospect before the calendar.
- Application and booking
Budget, timeline and situation questions route qualified prospects to the closer's calendar.
- Show-up sequence
A multi-channel reminder sequence and pre-call video protect attendance.
- Revenue attribution
Booked, attended and closed calls are sent back to Meta through the Conversions API.
Guides behind this result
- High-Ticket VSL vs Quiz Funnel: Which Converts Better?VSL or quiz funnel for your high-ticket offer? Conversion data from 275+ split-tested funnels, the psychology behind each, and the hybrid stack that wins.
- How to Reduce Sales Call No-Show Rates to Under 12%Cut sales call no-shows from 38% to under 12%: booking page fixes, a 7-touch reminder sequence, pre-call video, confirmation gate and no-show reactivation.
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