Webinar Case Study: $5.27 Cost per Lead
“Scaled this webinar funnel in under 3 weeks. For those running ads in this space... you’ll get this”
- Cost per lead: $5.27
The full breakdown
While most are stuck paying $60–$80 CPMs, we pushed this campaign at ~$25 CPM.
- → 680 registrations
- → $5.27 cost per lead
- → $3,584 total spend
This is what happens when the offer actually does the heavy lifting.
Result summary
This webinar campaign produced $5.27 cost per lead. Reported figures: cost per lead $5.27. It ran on paid ads, funnel and follow-up, and the original breakdown was published in April 2026.
How this coaching system is built
- Diagnostic or VSL front end
A short diagnostic quiz or a focused VSL qualifies the prospect before the calendar.
- Application and booking
Budget, timeline and situation questions route qualified prospects to the closer's calendar.
- Show-up sequence
A multi-channel reminder sequence and pre-call video protect attendance.
- Revenue attribution
Booked, attended and closed calls are sent back to Meta through the Conversions API.
Guides behind this result
- High-Ticket VSL vs Quiz Funnel: Which Converts Better?VSL or quiz funnel for your high-ticket offer? Conversion data from 275+ split-tested funnels, the psychology behind each, and the hybrid stack that wins.
- How to Reduce Sales Call No-Show Rates to Under 12%Cut sales call no-shows from 38% to under 12%: booking page fixes, a 7-touch reminder sequence, pre-call video, confirmation gate and no-show reactivation.
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