Coaching Case Study: $7.77 Cost per Lead

“5-Day Luxury Retreat in Bali... Sold Out Using Just Paid Ads”

Headline result$7.77Cost per lead

Ad spend$9,240

IndustryCoaching & Consulting

SystemPaid ads, funnel and follow-up

Cost per lead: $7.77
Ad spend: $9,240

The full breakdown

No complicated funnels. No manual outreach.

Just one powerful offer, smart targeting & $9,240 in ad spend.

Here’s what went down in just 19 days

Ad Spend: $9,240
Leads Generated: 1,189
Cost Per Lead: $7.77

What We Sold:

75 Offline Retreat Packages @ $2,500 = $187,500
250 Online Access Passes @ $500 = $125,000

Total Revenue Generated: $312,500

All from one high-converting video funnel + laser-focused Meta ads.

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Result summary

This coaching & consulting campaign produced $7.77 cost per lead. Reported figures: cost per lead $7.77, ad spend $9,240. It ran on paid ads, funnel and follow-up, and the original breakdown was published in July 2025.

How this coaching system is built

Diagnostic or VSL front end
A short diagnostic quiz or a focused VSL qualifies the prospect before the calendar.
Application and booking
Budget, timeline and situation questions route qualified prospects to the closer's calendar.
Show-up sequence
A multi-channel reminder sequence and pre-call video protect attendance.
Revenue attribution
Booked, attended and closed calls are sent back to Meta through the Conversions API.

Guides behind this result

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