Webinar funnels that fill the room and sell after the event
What is a webinar funnel?
A webinar funnel is a sequence that turns ad traffic into webinar registrants, attendees and buyers: a registration page, confirmation and reminder messages, the webinar itself with an offer, then replay and follow-up emails, texts and calls. Its key numbers are cost per registration, show-up rate and sales per attendee.
Free or paid registration?
Free webinars get more registrants; paid webinars get better ones. One client charged $4 per seat and filled 835 paid registrations at $4.57 each, which made the webinar profitable before the pitch because every registrant had already paid. Free events work when the follow-up is strong enough to handle lower intent.
The parts we build
- Registration page with one promise, the date and a short form.
- Confirmation and reminders by email and SMS: immediately, 24 hours, 1 hour and 5 minutes before.
- The event: live, automated or hybrid, with the offer and a booking or checkout link.
- Replay and follow-up for no-shows and non-buyers, with a deadline.
- Sales calls booked from the webinar, protected by reminders.
The numbers to watch
Cost per registration, show-up rate, offer conversion and revenue per registrant. One online summit reached 15,958 registrations at $7.48; a webinar for a coaching offer produced $64,960 from $2,184 in ad spend. Model your own with the ROAS calculator.
Who uses webinar funnels
Coaches, course creators, consultants and B2B software companies that need time to teach before they sell. For shorter explanations, a VSL funnel is usually more efficient; for low-priced offers, see the low-ticket funnel.
