Lead Gen Case Study: 152 Leads

The full breakdown

One month ago, we set up a straightforward yet powerful funnel for my landscaper client, and the results have been game-changing:

The Funnel Process: Ad → Opt-in Page → 5-Minute Video Explaining the Offer → Calls Booked

With this setup, my client is now consistently vetting his business with 7-8 qualified appointments daily—all on autopilot.

• Here’s the Breakdown:
• Number of Show-Ups: 152 out of 228 leads (67% show-up rate)
• Number of Closures: 59 out of 152 show-ups (39% closing rate)
• Offer Price: $3K per installation

Another Catch >> Charging a small, refundable $3 fee per appointment ensured that prospects were serious and committed, leading to an impressive 67% show-up rate and high closing percentages.

The Result: Calls are being booked automatically, allowing my client to focus on delivering top-notch service to a steady stream of highly qualified leads and significant revenue growth—all with minimal ongoing effort.

Want me to share the exact ad copies we have used for this client so you can copy & paste the same for your landscaping business?

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