Lead Gen Case Study: 501 Leads at $40 CPL
“If your car detailing ads are pulling $30–$40 per lead, you're not running ads. You're paying to embarrass yourself.”
- Leads: 501
- Cost per lead: $40
The full breakdown
We just did this for a detailing client in Texas in one month:
- 501 qualified leads
- $15.65 CPL
- ~2% CTR
- $7,838 total spend
We're actively scaling them right now.
The demand is there. The leads are there.
Your targeting just isn't.
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Result summary
This lead generation campaign produced 501 leads at $40 CPL. Reported figures: leads 501, cost per lead $40. It ran on paid ads, funnel and follow-up, and the original breakdown was published in May 2026.
How this agency system is built
- Offer and niche positioning
A specific offer for a specific market, tested in ads before the funnel is scaled.
- Lead magnet or calculator
A benchmark, audit or ROI calculator that gives value before asking for a call.
- Speed-to-lead and booking
Instant follow-up and a qualification step before the demo or strategy call.
- Pipeline reporting
Calls, proposals and closed deals tracked by campaign in the CRM.
Guides behind this result
- GoHighLevel vs ClickFunnels for Lead Gen (2026 Comparison)GoHighLevel vs ClickFunnels for lead generation in 2026: page builder, CRM, automation, AI calling, pricing and the stack we use after 275+ client funnels.
- AI Appointment Setter: Cost, Setup and Results (2026 Guide)What an AI appointment setter does, what it costs per call and per booking, how to set it up with your CRM and calendar, and results from 60+ live deployments.
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Talk with us →We're a small team of strategists, builders and automation nerds, blending funnels, follow-up and AI calling so your leads turn into booked calls, not cold contacts.