
Lead Gen Case Study: $7.75 Cost per Lead
“Your media buyer isn't bad at their job.”
- Cost per lead: $7.75
- Ad spend: $6,543
The full breakdown
They're just not doing YOUR job.
There's a difference. And it's costing you every single day.
Here's what it looks like when someone actually does it right
One home service client. All of Florida. Last 30 days:
- → Ad Spend: $6,543
- → Leads Generated: 844
- → Cost Per Lead: $7.75
- → CTR: 2.64% (industry average? 1%)
The difference isn't budget. It's not luck.
It's working with someone who treats your money like it's their own.
- Old media buyer: Ran ads, sent reports, vanished.
- Us: Built a system that prints leads at a cost that actually makes sense.
If you've been burned before you're not crazy for being skeptical.
You just haven't worked with the right media buyer yet.
Drop "LEADS" below. Let's fix that.
Result summary
This lead generation campaign produced $7.75 cost per lead. Reported figures: cost per lead $7.75, ad spend $6,543. It ran on paid ads, funnel and follow-up, and the original breakdown was published in May 2026.
How this agency system is built
- Offer and niche positioning
A specific offer for a specific market, tested in ads before the funnel is scaled.
- Lead magnet or calculator
A benchmark, audit or ROI calculator that gives value before asking for a call.
- Speed-to-lead and booking
Instant follow-up and a qualification step before the demo or strategy call.
- Pipeline reporting
Calls, proposals and closed deals tracked by campaign in the CRM.
Guides behind this result
- GoHighLevel vs ClickFunnels for Lead Gen (2026 Comparison)GoHighLevel vs ClickFunnels for lead generation in 2026: page builder, CRM, automation, AI calling, pricing and the stack we use after 275+ client funnels.
- AI Appointment Setter: Cost, Setup and Results (2026 Guide)What an AI appointment setter does, what it costs per call and per booking, how to set it up with your CRM and calendar, and results from 60+ live deployments.
Want numbers like these?
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Talk with us →We're a small team of strategists, builders and automation nerds, blending funnels, follow-up and AI calling so your leads turn into booked calls, not cold contacts.
