Agency Case Study: 1,890 Leads at $6.72 CPL
“$12,707.55 SPENT → 1,890 LEADS → $6.72 COST PER LEAD.”
- Leads: 1,890
- Cost per lead: $6.72
- Ad spend: $12,707.55
The full breakdown
That’s what we generated for a Home Service client in just 2 months using Meta Ads.
And no we didn't achieve this by simply throwing more money at Facebook.
We built around what was actually working.
The numbers:
- Ad Spend: $12,707.55
- Leads: 1,890
- Average CPL: $6.72
- CPC: $1.04
- CPM: $18.05
The goal wasn't to find a campaign that could generate a few cheap leads.
The goal was to find a repeatable acquisition system that could scale.
So we tested the offer, creatives, messaging, audiences and campaign structure constantly cutting what wasn't working and pushing more budget into what was.
That's how you go from:
“We're getting some leads.”
“We have a predictable flow of leads coming in every day.”
And that's exactly what we help Home Service businesses build.
I'll show you what we'd look at first to determine whether your campaign can actually be scaled.
No fluff. No generic Facebook Ads advice. Just the numbers and the strategy behind them.
marketingtips marketingagency advertising
Result summary
This agency scaling campaign produced 1,890 leads at $6.72 CPL. Reported figures: leads 1,890, cost per lead $6.72, ad spend $12,707.55. It ran on paid ads, funnel and follow-up, and the original breakdown was published in September 2026.
How this agency system is built
- Offer and niche positioning
A specific offer for a specific market, tested in ads before the funnel is scaled.
- Lead magnet or calculator
A benchmark, audit or ROI calculator that gives value before asking for a call.
- Speed-to-lead and booking
Instant follow-up and a qualification step before the demo or strategy call.
- Pipeline reporting
Calls, proposals and closed deals tracked by campaign in the CRM.
Guides behind this result
- GoHighLevel vs ClickFunnels for Lead Gen (2026 Comparison)GoHighLevel vs ClickFunnels for lead generation in 2026: page builder, CRM, automation, AI calling, pricing and the stack we use after 275+ client funnels.
- AI Appointment Setter: Cost, Setup and Results (2026 Guide)What an AI appointment setter does, what it costs per call and per booking, how to set it up with your CRM and calendar, and results from 60+ live deployments.
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