Agency Case Study: $14K Revenue on $2,824 Ad Spend
“Agency Owners Who Are Tired of Selling “Services” & Want to Sell $180 Verified Appointments Instead — Pay Attention If You are a PPL AGENCY OWNER”
- Revenue: $14,040
- Appointments: 180
- Ad spend: $2,824
The full breakdown
One of our PPL Agency clients was done chasing retainers.
He picked a hot local niche (pool installations) and we helped him turn $2.8K into $14K using our PPL funnel model.
Here’s what the last 30 days looked like:
- → 174 website appointments
- → $2,824 spent on Meta ads
- → $16.24 cost per appointment
Now the fun part:
- 74% show-up rate → 128 people showed
- 45% were verified (ready for an estimate) → 78 real buyers
- Each verified appointment sold at $180
= $14,040 revenue
- $2,824 ad spend
- = $11,216 net profit
- = 4.97x ROI
- No retainers.
- No long sales cycles.
- Just booked, verified buyers sold to hungry local vendors.
This is how you stop chasing clients and start building cash-flowing lead assets in niches people overlook.
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Result summary
This agency scaling campaign produced $14K revenue on $2,824 ad spend. Reported figures: revenue $14,040, appointments 180, ad spend $2,824. It ran on paid ads, funnel and follow-up, and the original breakdown was published in July 2025.
How this agency system is built
- Offer and niche positioning
A specific offer for a specific market, tested in ads before the funnel is scaled.
- Lead magnet or calculator
A benchmark, audit or ROI calculator that gives value before asking for a call.
- Speed-to-lead and booking
Instant follow-up and a qualification step before the demo or strategy call.
- Pipeline reporting
Calls, proposals and closed deals tracked by campaign in the CRM.
Guides behind this result
- GoHighLevel vs ClickFunnels for Lead Gen (2026 Comparison)GoHighLevel vs ClickFunnels for lead generation in 2026: page builder, CRM, automation, AI calling, pricing and the stack we use after 275+ client funnels.
- AI Appointment Setter: Cost, Setup and Results (2026 Guide)What an AI appointment setter does, what it costs per call and per booking, how to set it up with your CRM and calendar, and results from 60+ live deployments.
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