Agency Case Study: 142 Leads at $11.24 CPL
“*Mark Zuckerberg gets paid whether your ads work or not.*”
- Leads: 142
- Cost per lead: $11.24
- Ad spend: $1,596
The full breakdown
But your pressure washing business only gets paid when real homeowners actually respond.
We launched the ads for this *Texas-based Pressure Washing company* and generated:
- 142 OTP-verified leads*
- $1,596 ad spend*
- $11.24 per verified lead*
Not fake forms. Not random clicks. Real, verified opportunities.
A few weeks ago, I broke down the exact *offer, positioning, ad angles, and qualification process* inside my 2-hour Home Services Mastermind.
Still getting fake leads—or no leads at all? Let’s talk.
Result summary
This agency scaling campaign produced 142 leads at $11.24 CPL. Reported figures: leads 142, cost per lead $11.24, ad spend $1,596. It ran on paid ads, funnel and follow-up, and the original breakdown was published in July 2026.
How this agency system is built
- Offer and niche positioning
A specific offer for a specific market, tested in ads before the funnel is scaled.
- Lead magnet or calculator
A benchmark, audit or ROI calculator that gives value before asking for a call.
- Speed-to-lead and booking
Instant follow-up and a qualification step before the demo or strategy call.
- Pipeline reporting
Calls, proposals and closed deals tracked by campaign in the CRM.
Guides behind this result
- GoHighLevel vs ClickFunnels for Lead Gen (2026 Comparison)GoHighLevel vs ClickFunnels for lead generation in 2026: page builder, CRM, automation, AI calling, pricing and the stack we use after 275+ client funnels.
- AI Appointment Setter: Cost, Setup and Results (2026 Guide)What an AI appointment setter does, what it costs per call and per booking, how to set it up with your CRM and calendar, and results from 60+ live deployments.
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