Real Estate Case Study: 247 Leads at $16.48 CPL
“What if I told you a real estate business in Texas went from testing a few ads at $4K/month...”
- Leads: 247
- Cost per lead: $16.48
- Ad spend: $4,069
The full breakdown
That’s exactly what we achieved in just 90 days.
Here’s the breakdown
July (Testing Phase)
$4,069 spent → 247 leads
Avg. CPL: $16.48 | Avg. CPC: $1.98
August (Scaling Begins)
$23,363 spent → 1,046 leads
Avg. CPL: $22.34 | Avg. CPC: $2.72
September (Sep 1–26)
$22,456 spent → 986 leads
Avg. CPL: $22.78 | Avg. CPC: $2.94
- In 3 months: $49,888 spent → 2,279 OTP-verified, pre-qualified leads
- CPL stability maintained while scaling 5x ad spend
- Leads that convert — not just form fills
- The formula was simple but powerful:
- Test → Identify Winners → Scale → Maintain Lead Quality
Real estate is competitive, but when you nail the right offer + creative + system, growth becomes predictable.
- Curious if this scaling strategy could work for your business too?
- Drop me a message and let’s chat.
Result summary
This real estate campaign produced 247 leads at $16.48 CPL. Reported figures: leads 247, cost per lead $16.48, ad spend $4,069. It ran on paid ads, funnel and follow-up, and the original breakdown was published in September 2025.
How this real estate system is built
- Buyer and seller funnels
Separate flows for home valuation (sellers) and property search or pre-approval (buyers), each with qualifying questions.
- Area-specific ads
Neighbourhood and price-band targeting with listing and market-update creative.
- Fast contact and nurture
Immediate SMS and a call, then a long-term nurture sequence for leads that are not ready yet.
- Pipeline tracking
Appointments and signed agreements are tracked by source in the CRM.
Guides behind this result
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
- GoHighLevel vs ClickFunnels for Lead Gen (2026 Comparison)GoHighLevel vs ClickFunnels for lead generation in 2026: page builder, CRM, automation, AI calling, pricing and the stack we use after 275+ client funnels.
Want numbers like these?
Book a strategy call ↗
We
build
with
Robots.Let's Talk
Talk with us →We're a small team of strategists, builders and automation nerds, blending funnels, follow-up and AI calling so your leads turn into booked calls, not cold contacts.