Real Estate Case Study: 69 Leads at $11.57 CPL

The full breakdown

And after reading this, you'll know how to call them out.

• We launched campaigns for a real estate client 5 days ago.
• They’re selling luxury condos not exactly impulse buys.
• And in just 5 days, we brought in 69 qualified leads.
• Spent $798. That’s $11.57 per lead.

• Before us?
• They were told it would take 30-60 days to “see traction.”
• That “luxury leads take time.”
• Nope.

• We built a custom funnel.
• Dialed in ad angles to match high-ticket buyers.
• Filtered out tire-kickers before the lead form.

• And here’s the best part:
• 48% picked up on the first call.
• Booked viewings. Asked serious questions. Some even pre-approved.

What this tells you:

If your agency blames “timing,” it’s usually a lack of a real strategy.

Cheap leads mean nothing if they don’t convert but high-quality at $11.57? That’s a different game.

The sales team doesn’t want more leads. They want the right ones.

And now they’re begging to scale.

• If you're not seeing this kind of momentum in Week 1...
• It’s not the market.
• It’s your marketing.