Real Estate Case Study: 157 Leads at $28 CPL
“$4,397 Spent. 157 Motivated Home Seller Leads. $28 Per Lead. In Just 7 Days.”
- Leads: 157
- Cost per lead: $28
- Ad spend: $4,397
The full breakdown
- Here’s the secret most investors miss:
- It’s not about throwing money at ads.
- It’s about crafting the right offers that make homeowners say,
- “Yes, I want to sell now.”
We’ve perfected a system that pulls in qualified sellers fast — even cold traffic responds.
Here’s what we lead with to cut through noise and objections:
Get a Cash Offer for Your House in 24 Hours: fast and no-obligation
- Sell Your House As-Is
- No Repairs, No Fees: remove all friction
- Find Out What Your Home is Worth
- Free Instant Quote: pique curiosity
- We Buy Houses in Any Condition
- Get Your Offer Today: reassure sellers
- No Agent, No Commissions
- Sell Direct to Us: avoid agent hassles
Each offer speaks directly to sellers’ pain points and desires, turning cold clicks into hot leads for just $28 each.
One deal covers weeks of ad spend, sometimes even months.
Want the exact ad angles, funnel setup, and targeting blueprint?
Result summary
This real estate campaign produced 157 leads at $28 CPL. Reported figures: leads 157, cost per lead $28, ad spend $4,397. It ran on paid ads, funnel and follow-up, and the original breakdown was published in May 2025.
How this real estate system is built
- Buyer and seller funnels
Separate flows for home valuation (sellers) and property search or pre-approval (buyers), each with qualifying questions.
- Area-specific ads
Neighbourhood and price-band targeting with listing and market-update creative.
- Fast contact and nurture
Immediate SMS and a call, then a long-term nurture sequence for leads that are not ready yet.
- Pipeline tracking
Appointments and signed agreements are tracked by source in the CRM.
Guides behind this result
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
- GoHighLevel vs ClickFunnels for Lead Gen (2026 Comparison)GoHighLevel vs ClickFunnels for lead generation in 2026: page builder, CRM, automation, AI calling, pricing and the stack we use after 275+ client funnels.
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