Real Estate Case Study: 71 Leads at $12.12 CPL
“We didn’t just run ads we packed a real estate pipeline with ready-to-buy qualified leads.”
- Leads: 71
- Cost per lead: $12.12
- Ad spend: $860
The full breakdown
In the last 14 days, we generated 71 qualified leads for one of our real estate clients using Meta Ads.
- Ad Spend: $860
- CPL: $12.12
- Leads: Motivated, pre-qualified, and booking appointments.
This isn’t some random lucky campaign — it’s a dialed-in system that brings real results.
And honestly, the best part of this work?
It’s seeing our clients win and grow with us.
If you’re struggling to land real estate clients for your own agency...
Or you’re in real estate and want real, ready buyers showing up on your calendar...
Let’s chat — I’ll walk you through what’s working right now.
Result summary
This real estate campaign produced 71 leads at $12.12 CPL. Reported figures: leads 71, cost per lead $12.12, ad spend $860. It ran on paid ads, funnel and follow-up, and the original breakdown was published in April 2025.
How this real estate system is built
- Buyer and seller funnels
Separate flows for home valuation (sellers) and property search or pre-approval (buyers), each with qualifying questions.
- Area-specific ads
Neighbourhood and price-band targeting with listing and market-update creative.
- Fast contact and nurture
Immediate SMS and a call, then a long-term nurture sequence for leads that are not ready yet.
- Pipeline tracking
Appointments and signed agreements are tracked by source in the CRM.
Guides behind this result
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
- GoHighLevel vs ClickFunnels for Lead Gen (2026 Comparison)GoHighLevel vs ClickFunnels for lead generation in 2026: page builder, CRM, automation, AI calling, pricing and the stack we use after 275+ client funnels.
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