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Case study · HVAC · June 2024

HVAC Case Study: $36K in Revenue

“New Jersey HVAC Client Case Study: $36,444 Cash Collected With ROAS = 19.63”

Headline result$36,444Revenue
Appointments1,956 
IndustryHVAC
SystemPaid ads, funnel and follow-up
  • Revenue: $36,444
  • Appointments: 1,956

The full breakdown

In this quick post, I break down their entire funnel Step-By-Step so you can ethically steal their strategies.

  • Ads Spend: $1,956
  • Booked Appointments: 140
  • Connected Calls: 74 (53% Show)
  • Offers Made: 49 (67% Offers Made)
  • New Installations: 12 (25% Closed on Offers)
  • Cost Per Booked Appointments: $13.97
  • Cost Per Connected Calls: $26.43
  • Cost Per Offers Made: $39.91
  • Cost Per New Installation: $163

HVAC Installation Value: $3200

New Collected Revenue: $3200 * 12 = $38400

  • Net Profit = $38400 - $1,956 = 36,444
  • ROAS (Collected)= 19.63

That's a wrap - I hope you found this insightful!

Dm us with the word "HVAC" if you are struggling with the lead flow!

business Installation # hvacagencyowners

Result summary

This hvac campaign produced $36K in revenue. Reported figures: revenue $36,444, appointments 1,956. It ran on paid ads, funnel and follow-up, and the original breakdown was published in June 2024.

How this hvac system is built

  1. Replacement quote funnel

    System type, age, problem and timeline are asked first, so replacement opportunities are separated from repair calls.

  2. Seasonal ad angles

    Pre-season tune-up, failure-season replacement and financing offers rotated with the weather.

  3. Instant response

    SMS, a call and missed-call text-back within 60 seconds of the request.

  4. Job-value tracking

    Booked estimates and sold installs are sent back to the ad platforms.

Guides behind this result

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