HVAC Case Study: $36K in Revenue
“New Jersey HVAC Client Case Study: $36,444 Cash Collected With ROAS = 19.63”
- Revenue: $36,444
- Appointments: 1,956
The full breakdown
In this quick post, I break down their entire funnel Step-By-Step so you can ethically steal their strategies.
- Ads Spend: $1,956
- Booked Appointments: 140
- Connected Calls: 74 (53% Show)
- Offers Made: 49 (67% Offers Made)
- New Installations: 12 (25% Closed on Offers)
- Cost Per Booked Appointments: $13.97
- Cost Per Connected Calls: $26.43
- Cost Per Offers Made: $39.91
- Cost Per New Installation: $163
HVAC Installation Value: $3200
New Collected Revenue: $3200 * 12 = $38400
- Net Profit = $38400 - $1,956 = 36,444
- ROAS (Collected)= 19.63
That's a wrap - I hope you found this insightful!
Dm us with the word "HVAC" if you are struggling with the lead flow!
business Installation # hvacagencyowners
Result summary
This hvac campaign produced $36K in revenue. Reported figures: revenue $36,444, appointments 1,956. It ran on paid ads, funnel and follow-up, and the original breakdown was published in June 2024.
How this hvac system is built
- Replacement quote funnel
System type, age, problem and timeline are asked first, so replacement opportunities are separated from repair calls.
- Seasonal ad angles
Pre-season tune-up, failure-season replacement and financing offers rotated with the weather.
- Instant response
SMS, a call and missed-call text-back within 60 seconds of the request.
- Job-value tracking
Booked estimates and sold installs are sent back to the ad platforms.
Guides behind this result
- Roofing Lead Generation Funnel: The Cost-Per-Lead PlaybookHow to build a roofing lead generation funnel: quote estimator page, Meta and Google ad angles, 60-second follow-up and real cost-per-lead benchmarks.
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
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