HVAC Case Study: 55 Leads at $11.02 CPL

The full breakdown

In the last 5 days, we generated 55 qualified leads for a new HVAC client with just $606 in ad spend — achieving a CPL of $11.02.

Here’s the exact process we used to filter and verify those pre-qualified leads:

• Step 1: Ad Targeting Setup
• Narrow geo-targeting to serviceable zip codes.

Demographic filters: Homeowners, 30–65 age group.

Interest-based targeting: Home improvement, energy efficiency, HVAC systems. ( I will share the exact targeting sheet with you guys if you need )

• Step 2: Pre-Qualification Form Filters (Lead Form)
• Added qualifying questions within the lead form:

“Do you own the property?” (Must answer YES)

“What’s the age of your current HVAC system?”

“Are you looking to replace or repair in the next 30 days?” (Intent)

“Is financing a consideration for you?” (Budget filter)

Step 3: Auto-Tagging & Lead Routing

Based on form answers, leads were auto-tagged (e.g., high-intent, low-budget).

Only high-intent, qualified responses were routed immediately to the sales team.

Others were added to a nurture list for retargeting.

Step 4: Manual Spot-Check (Quality Control)

Daily review of 10–20% of incoming leads for consistency.

Verified contact info accuracy and logical answers to qualification questions.

Step 5: Follow-Up System

Verified leads received a call/text/email within 10 minutes.

CRM tracking to monitor conversion activity and disqualify any missed filters.

Result?

55 verified, qualified leads.

No wasted sales time on renters, tire-kickers, or unqualified traffic.

Strong ROI and a very happy client in just 5 days.