HVAC Case Study: 5,628 Appointments Booked
“Florida HVAC Client Case Study: $65,872 Net Cash Collected With ROAS = 12.70”
- Appointments: 5,628
The full breakdown
Why Most HVAC Owners are burning their money because they don't have control over their client acquisition process?
Because they adopt a "one size fits all" or "unrealistic winning approach"
In this quick post, Here is the exact process we use to help business owners scale them beyond 6&7 figures realistically, that you should be knowing.
You are probably leaving a lot of money on the table if you are not tracking every parameter in your client acquisition process!
Check this out and you will get a better understanding of why you should take care of these things in your business especially if you are using paid Ads.
- Ads Spend: $5,628
- Booked Appointments: 125
- Connected Calls: 60 (48% Show)
- Offers Made: 45 (75% Offers Made)
- New Installations: 13 (30% Closed on Offers)
- Cost Per Booked Appointments: $45
- Cost Per Connected Calls: $93.8
- Cost Per Offers Made: $125
- Cost Per New Installation: $432.92
HVAC Installation Value: $5500
New Collected Revenue: $5500 * 13 = $71,500
Net Cash Collected = $71,500 - $5,628 = $65,872
ROAS (Collected)= 12.70
We hope you found this insightful!
Best of Luck in Your HVAC Journey!
If you have any questions, feel free to let us know in DM!
business Installation # hvacagencyowners
Result summary
This hvac campaign produced 5,628 appointments booked. Reported figures: appointments 5,628. It ran on paid ads, funnel and follow-up, and the original breakdown was published in June 2024.
How this hvac system is built
- Replacement quote funnel
System type, age, problem and timeline are asked first, so replacement opportunities are separated from repair calls.
- Seasonal ad angles
Pre-season tune-up, failure-season replacement and financing offers rotated with the weather.
- Instant response
SMS, a call and missed-call text-back within 60 seconds of the request.
- Job-value tracking
Booked estimates and sold installs are sent back to the ad platforms.
Guides behind this result
- Roofing Lead Generation Funnel: The Cost-Per-Lead PlaybookHow to build a roofing lead generation funnel: quote estimator page, Meta and Google ad angles, 60-second follow-up and real cost-per-lead benchmarks.
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
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