Video proof
Case study · Beauty & Skincare · February 2022

Skincare Brand Case Study: $340K in Sales at 5.4x ROAS

“Today I am BEYOND excited to show you guys how I have been scaling this Brand to The Moon”

Headline result$340,000Scaled
Return on ad spend5.4x 
IndustryBeauty & Skincare
SystemMeta Video Ads & Scaling Systems

The full breakdown

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Result summary

This beauty & skincare campaign produced $340K in sales at 5.4x ROAS. It ran on meta video ads & scaling systems, and the original breakdown was published in February 2022.

How this skincare system is built

  1. Proof-led creative

    UGC, before-and-after and routine videos that show the product working.

  2. Bundle and subscription offers

    Routines and refills that lift order value and lifetime value.

  3. Landing pages

    Ingredient, result and review-led pages instead of sending all traffic to the product page.

  4. Retention flows

    Replenishment and cross-sell email and SMS after the first order.

Guides behind this result

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