Skincare Brand Case Study: $178K in Sales at 4.8x ROAS
“When you have a dream, you've got to grab it and never let go”
The full breakdown
A Proper Foundation & Infrastructure is the to long term scale & consistency
Result summary
This beauty & skincare campaign produced $178K in sales at 4.8x ROAS. It ran on meta video ads & scaling systems, and the original breakdown was published in July 2022.
How this skincare system is built
- Proof-led creative
UGC, before-and-after and routine videos that show the product working.
- Bundle and subscription offers
Routines and refills that lift order value and lifetime value.
- Landing pages
Ingredient, result and review-led pages instead of sending all traffic to the product page.
- Retention flows
Replenishment and cross-sell email and SMS after the first order.
Guides behind this result
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
- Self-Liquidating Offer Funnel: $847K Low-Ticket BreakdownInside the $27 self-liquidating offer funnel that collected $847,307: page sequence, order bump and upsell math, backend ascension and value-based tracking.
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