Supplement Brand Case Study: $138K in 30 Days at 4.6x ROAS
“Record-Breaking Month: Generating $137,620.25 in Revenue with a ROAS of 3.89 for Our Supplement Client!”
The full breakdown
This dtc supplements & nutrition campaign produced $138K in 30 days at 4.6x ROAS. It ran on meta video ads & scaling systems, and the original breakdown was published in October 2024.
Result summary
This dtc supplements & nutrition campaign produced $138K in 30 days at 4.6x ROAS. It ran on meta video ads & scaling systems, and the original breakdown was published in October 2024.
How this supplement system is built
- Compliant creative
Benefit-led video without prohibited claims, built around routine and lifestyle.
- Subscribe-and-save offers
Subscription pricing and multi-pack bundles that raise lifetime value.
- Advertorial and landing pages
Education-first pages that explain the mechanism before the product page.
- Retention and replenishment
Reorder reminders and cross-sells timed to product usage.
Guides behind this result
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
- Self-Liquidating Offer Funnel: $847K Low-Ticket BreakdownInside the $27 self-liquidating offer funnel that collected $847,307: page sequence, order bump and upsell math, backend ascension and value-based tracking.
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