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Case study · DTC Supplements & Nutrition · January 2024

Supplement Brand Case Study: $100K in Sales at 4.2x ROAS

“Journey of This Client Behind Touching the way to the $100,000/Month mark with this brand in 24 days of Jan 2024? (Details Below)”

Headline result$100,000Scaled
Return on ad spend4.2x 
IndustryDTC Supplements & Nutrition
SystemMeta Video Ads & Scaling Systems

The full breakdown

Welcome, Guys. I am excited to share my secret sauce on this new case study with you about how this Client will hit the $100,000/month mark the way countless clients are already doing.

We onboarded this brand in the last week of Nov 2023, when the brand was doing under $20,000/month in revenue, and then we started injecting our recipe into this brand’s entire process...

Client’s Issues while working with several Big Shot Agencies & media buyers:

  • Not Able to Scale Beyond $20,000/month
  • Whenever Trying to Scale Their Winning Ads, Ad Fatigue Comes Up
  • Average Over Value Was Under $100
  • Never Able to Cross 1.5% in Conversion Rate, in Turn, High CPA

Massive Changes that we did from Ground Zero:

  • Restructured Whole Account Audiences & Segmented Winning Creatives
  • Worked on Store Design for Massive Appeal Towards Our Offers
  • Created New Ads Based on the Same Concept of Existing Winning Creatives
  • Injected Supplementary Products as New Upsells Offers

Our Wins

  • Crossed $64,000 in 24days & 38% Increased in Revenue
  • Almost Doubled the Store Conversion Rate, in Turn, Benefitted Us with a 50% Drop in CPA
  • Finally, Our AOV Has Increased by 50%, and Right Now, We Have an AOV of $200 ($64,000/ 316 Orders)

Well, it took a lot of work and dedication to make it happen for this Client, but last, everything is worth what you can see here today.

Your Client Makes Money = You Make Money.

Result summary

This dtc supplements & nutrition campaign produced $100K in sales at 4.2x ROAS. It ran on meta video ads & scaling systems, and the original breakdown was published in January 2024.

How this supplement system is built

  1. Compliant creative

    Benefit-led video without prohibited claims, built around routine and lifestyle.

  2. Subscribe-and-save offers

    Subscription pricing and multi-pack bundles that raise lifetime value.

  3. Advertorial and landing pages

    Education-first pages that explain the mechanism before the product page.

  4. Retention and replenishment

    Reorder reminders and cross-sells timed to product usage.

Guides behind this result

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