Supplement Brand Case Study: $100K in Sales at 4.2x ROAS
“Journey of This Client Behind Touching the way to the $100,000/Month mark with this brand in 24 days of Jan 2024? (Details Below)”
The full breakdown
Welcome, Guys. I am excited to share my secret sauce on this new case study with you about how this Client will hit the $100,000/month mark the way countless clients are already doing.
We onboarded this brand in the last week of Nov 2023, when the brand was doing under $20,000/month in revenue, and then we started injecting our recipe into this brand’s entire process...
Client’s Issues while working with several Big Shot Agencies & media buyers:
- Not Able to Scale Beyond $20,000/month
- Whenever Trying to Scale Their Winning Ads, Ad Fatigue Comes Up
- Average Over Value Was Under $100
- Never Able to Cross 1.5% in Conversion Rate, in Turn, High CPA
Massive Changes that we did from Ground Zero:
- Restructured Whole Account Audiences & Segmented Winning Creatives
- Worked on Store Design for Massive Appeal Towards Our Offers
- Created New Ads Based on the Same Concept of Existing Winning Creatives
- Injected Supplementary Products as New Upsells Offers
Our Wins
- Crossed $64,000 in 24days & 38% Increased in Revenue
- Almost Doubled the Store Conversion Rate, in Turn, Benefitted Us with a 50% Drop in CPA
- Finally, Our AOV Has Increased by 50%, and Right Now, We Have an AOV of $200 ($64,000/ 316 Orders)
Well, it took a lot of work and dedication to make it happen for this Client, but last, everything is worth what you can see here today.
Your Client Makes Money = You Make Money.
Result summary
This dtc supplements & nutrition campaign produced $100K in sales at 4.2x ROAS. It ran on meta video ads & scaling systems, and the original breakdown was published in January 2024.
How this supplement system is built
- Compliant creative
Benefit-led video without prohibited claims, built around routine and lifestyle.
- Subscribe-and-save offers
Subscription pricing and multi-pack bundles that raise lifetime value.
- Advertorial and landing pages
Education-first pages that explain the mechanism before the product page.
- Retention and replenishment
Reorder reminders and cross-sells timed to product usage.
Guides behind this result
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
- Self-Liquidating Offer Funnel: $847K Low-Ticket BreakdownInside the $27 self-liquidating offer funnel that collected $847,307: page sequence, order bump and upsell math, backend ascension and value-based tracking.
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