Mortgage Case Study: $65K+ Revenue on $5,300 Ad Spend
“208 Mortgage Leads → OTP Verified → 37 Closings → $65K+ in Commission...This isn’t theory. This is 21 days of real results.”
- Revenue: $65K+
- Leads: 208
- Cost per lead: $25.48
- Ad spend: $5,300
The full breakdown
We ran a high-intent Meta ads campaign for a mortgage client where every lead had to verify via OTP before submitting the form. No fake numbers. No ghosting.
Here’s what happened:
- 208 qualified leads
- $5,300 ad spend
- $25.48 cost per lead
- 160+ real conversations
- 37 closed deals
- Over $9.2M in funded loans
- $65K+ in commissions generated
No fluff. No “free eBooks.” Just a system that brings in serious buyers who are ready to talk and ready to close.
If you’re a mortgage pro tired of leads that don’t pick up the phone or waste your time...
It’s time to run with a strategy that actually converts.
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Result summary
This mortgage & refinance campaign produced $65K+ revenue on $5,300 ad spend. Reported figures: revenue $65K+, leads 208, cost per lead $25.48, ad spend $5,300. It ran on paid ads, funnel and follow-up, and the original breakdown was published in June 2025.
How this mortgage system is built
- Eligibility calculator front end
A short calculator on loan type, value, credit band and timeline replaces a plain form and qualifies the borrower before contact.
- OTP verification
Every lead confirms their phone number, which removes fake and mistyped numbers before they reach a loan officer.
- Speed-to-lead and nurture
Instant SMS and a call, then a nurture sequence for borrowers who are not ready yet.
- Funded-loan tracking
Applications and fundings are sent back to Meta so the campaign learns who closes.
Guides behind this result
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
- How to Reduce Sales Call No-Show Rates to Under 12%Cut sales call no-shows from 38% to under 12%: booking page fixes, a 7-touch reminder sequence, pre-call video, confirmation gate and no-show reactivation.
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