Mortgage Case Study: 154 Leads at $14.58 CPL
“The DUMBEST advice refinance businesses are following right now:”
- Leads: 154
- Cost per lead: $14.58
The full breakdown
→ "Just buy leads from a portal. They're qualified."
People who sell you this are either wrong, or worse — liars.
Here's what actually happened when we ran Meta ads for one of our refinance clients:
- 154 OTP-verified leads.
- 9 days.
- $14.58 per lead.
Not form fills.
Not recycled contacts being called by 4 competitors simultaneously.
- Real people who received an OTP on their phone, typed it in, and confirmed — yes, I want this.
- If you're in the refinance space, you already know what you're paying per lead right now.
- I'll let you do the math.
- The difference isn't just cost.
It's exclusivity. It's intent. It's a pipeline that belongs to you — not a database you're sharing with the entire industry.
- We didn't just run ads.
- We built a system.
- And we did it in 9 days.
If you're in refinance and tired of overpaying for leads that go nowhere — let's talk.
Repost this if you know someone in the lending space who needs to see it.
Result summary
This mortgage & refinance campaign produced 154 leads at $14.58 CPL. Reported figures: leads 154, cost per lead $14.58. It ran on paid ads, funnel and follow-up, and the original breakdown was published in June 2026.
How this mortgage system is built
- Eligibility calculator front end
A short calculator on loan type, value, credit band and timeline replaces a plain form and qualifies the borrower before contact.
- OTP verification
Every lead confirms their phone number, which removes fake and mistyped numbers before they reach a loan officer.
- Speed-to-lead and nurture
Instant SMS and a call, then a nurture sequence for borrowers who are not ready yet.
- Funded-loan tracking
Applications and fundings are sent back to Meta so the campaign learns who closes.
Guides behind this result
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
- How to Reduce Sales Call No-Show Rates to Under 12%Cut sales call no-shows from 38% to under 12%: booking page fixes, a 7-touch reminder sequence, pre-call video, confirmation gate and no-show reactivation.
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