Mortgage Case Study: 823 Leads at $23.97 CPL
“While most agencies “test ads”... We engineer pipelines that print verified leads.”
- Leads: 823
- Cost per lead: $23.97
- Ad spend: $19,725
The full breakdown
- Texas mortgage client
- $19,725 spent
- 823 OTP-verified leads
- $23.97 CPL
If your mortgage business isn’t generating leads like this, it’s not your offer, it’s your strategy.
Result summary
This mortgage & refinance campaign produced 823 leads at $23.97 CPL. Reported figures: leads 823, cost per lead $23.97, ad spend $19,725. It ran on paid ads, funnel and follow-up, and the original breakdown was published in October 2025.
How this mortgage system is built
- Eligibility calculator front end
A short calculator on loan type, value, credit band and timeline replaces a plain form and qualifies the borrower before contact.
- OTP verification
Every lead confirms their phone number, which removes fake and mistyped numbers before they reach a loan officer.
- Speed-to-lead and nurture
Instant SMS and a call, then a nurture sequence for borrowers who are not ready yet.
- Funded-loan tracking
Applications and fundings are sent back to Meta so the campaign learns who closes.
Guides behind this result
- Speed-to-Lead Automation: The 60-Second Follow-Up SystemBuild a 60-second speed-to-lead system in GoHighLevel: instant SMS, AI voice call, email, missed-call text-back and a 5-day nurture, with copy-paste templates.
- How to Reduce Sales Call No-Show Rates to Under 12%Cut sales call no-shows from 38% to under 12%: booking page fixes, a 7-touch reminder sequence, pre-call video, confirmation gate and no-show reactivation.
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