Fashion Brand Case Study: $98K in Sales at 4.2x ROAS
“Another Massive Win in the Books: $98K in Just 23 Days”
The full breakdown
Introducing Calra: Her Journey of Scaling Her Fashion Apparel Brand to $98K in 23 Days!
Before Collaborating With Me: Carla’s Facebook ads were struggling to convert. Despite his best efforts, his revenue remained stagnant, barely surpassing the $30K/month mark for a prolonged period.
She tried various strategies:
- Burnt several thousand Dollars by hiring multiple marketing agencies and media buyers.
- Experimented with the latest Facebook ad “hacks” from YouTube.
- Invested thousands in eCommerce courses, but nothing seemed to work.
She decided to make a bold move and partnered with me. Within just 2.5 months, we transformed her brand and achieved these phenomenal results.
After Collaborating With Me: Here’s how we turned things around for Carla:
Revamped his entire Facebook Ads system, ensuring her ad creatives delivered at least a 5x return on ad spend (ROAS). Overhauled her entire Facebook ad strategy, leveraging user-generated content (UGC) to significantly boost profitability. Automated her creative sourcing process by utilizing micro-influencers for showcasing multiple SKUs she has, creating a system that now operates seamlessly on autopilot.
The results speak for themselves. In just 2.5 months, Carla’s brand has seen incredible progress, with future growth potential looking ground-breaking.
Our proven systems have generated millions in sales, offering unconventional yet profoundly effective insights and strategies.
Currently: Carla’s fashion apparel brand is now on track to go beyond $100K this month and continue growing, starting from April 2024.
Result summary
This apparel & fashion dtc campaign produced $98K in sales at 4.2x ROAS. It ran on meta performance & creative engine, and the original breakdown was published in June 2024.
How this fashion system is built
- Launch and drop campaigns
Pre-launch audiences, launch-day offers and sell-through messaging.
- Creator and try-on content
Fit and styling videos that answer the sizing question before the click.
- Bundles and AOV
Outfit bundles and post-purchase add-ons that lift order value.
- Returns-aware tracking
Purchase events with value so the campaign optimizes for kept orders.
Guides behind this result
- Meta Conversions API (CAPI) Setup for Lead Gen FunnelsStep-by-step Meta Conversions API setup for lead gen: CRM event ladder, deduplication, Event Match Quality above 8, and Google Enhanced Conversions mirroring.
- Self-Liquidating Offer Funnel: $847K Low-Ticket BreakdownInside the $27 self-liquidating offer funnel that collected $847,307: page sequence, order bump and upsell math, backend ascension and value-based tracking.
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