EMAIL NURTURE SEQUENCE TEMPLATE
Funnels That Print | funnelsthatprint.com/templates/email-nurture-sequence

Use for: leads who opted in but did not book or buy.
Length: 7 emails over 14 days. Stop the sequence when the lead books or buys.
From name: a real person at {company}. Plain text style. One link per email.
Every email must include your business address and an unsubscribe link in the footer.

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EMAIL 1. DAY 0 (immediately). DELIVER WHAT THEY ASKED FOR
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Subject: Your {lead magnet / estimate / guide} is here
Preview: Plus the one thing to do next

Hi {first_name},

Here is your {lead magnet}: {link}

Quick tip before you dive in: start with {specific section or step}. It is where most {audience} see the fastest result.

If you would rather talk it through, you can book a {length}-minute call here: {booking_link}

{sender_name}
{company}

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EMAIL 2. DAY 1. THE BIG MISTAKE
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Subject: The mistake that costs {audience} {cost}
Preview: Almost everyone makes it at first

Hi {first_name},

The most common mistake we see with {audience} is {mistake}.

It feels right because {why people do it}. But it leads to {bad outcome}, which usually costs {money/time}.

What to do instead: {one clear alternative}.

If you want us to look at how this applies to you, reply to this email with your biggest question.

{sender_name}

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EMAIL 3. DAY 3. CASE STORY
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Subject: How {client name or type} got {result}
Preview: Before, after and what changed

Hi {first_name},

{Client} came to us with {situation}. They had tried {previous attempt}.

We changed three things:
1. {change 1}
2. {change 2}
3. {change 3}

Result: {specific result with number} in {time frame}.

Want to see what the same approach would look like for you? {booking_link}

{sender_name}

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EMAIL 4. DAY 5. HOW IT WORKS
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Subject: What working with us actually looks like
Preview: Step by step, no surprises

Hi {first_name},

People often ask what happens after they book. Here is the full process:

Step 1: {call/assessment}. We look at {what you review}.
Step 2: {plan}. You get {deliverable}.
Step 3: {delivery}. {time frame}.
Step 4: {result/support}.

Most clients {typical outcome} within {time}.

Book your call here: {booking_link}

{sender_name}

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EMAIL 5. DAY 7. OBJECTIONS
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Subject: "{common objection in their words}"
Preview: Fair question. Here is the honest answer.

Hi {first_name},

We hear this a lot: "{objection}."

Here is the honest answer: {answer, with a number or example}.

And if {second objection}, {short answer}.

Still have a question? Reply and I will answer personally.

{sender_name}

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EMAIL 6. DAY 10. DIRECT OFFER
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Subject: Want us to {do the thing} for you?
Preview: {Short benefit}

Hi {first_name},

If you are ready to {result}, here is the next step: a {length}-minute call where we {what happens on the call}.

You will leave with {specific takeaway}, whether you work with us or not.

Pick a time: {booking_link}

{sender_name}

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EMAIL 7. DAY 14. CLOSE THE LOOP
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Subject: Should I close your file?
Preview: One quick question

Hi {first_name},

I have not heard back, so I am guessing the timing is not right. That is completely fine.

Reply with a number so I know what to do:
1 - I am still interested, send me times.
2 - Check back in a few months.
3 - I am all set.

{sender_name}

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AFTER DAY 14
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Move non-responders to a monthly newsletter with one useful idea and one case story per issue.
Reply "1" -> send times or book. Reply "2" -> set a 90-day task. Reply "3" -> remove from sales emails.